In their recent article "First Impressions Matter: The Importance of Great Visual Impact," Conversion XL found that, "it takes 2.6 seconds for a user's eyes to land on that area of a website that most influences their first impression."
WHAT DREW THE MOST INTEREST?
THE INSTITUTION'S LOGO.
User's spent about 6.48 seconds focused on the logo before moving on.
Visuals are a powerful force in a world of snap judgements.
Conversion XL's Key takeaway, "Great design gets people to trust you and to stick around. Poor design creates mistrust and makes people leave."
According to research compiled by 3M, visuals are processed 60,000 TIMES FASTER than text.
To further drive home the power of visuals (i.e. your business logo, website content, marketing images, and more), Fast Company concluded in their infograph (clever, right?):
80% of what they see
20% of what they read
10% of what they hear